10+ Video Marketing Tips for Real Estate Agents — RISMedia
The internet and smartphones have made video content widespread and accessible. To interact with your customers, you need to shoot a lot of videos. Let’s talk about connecting with your audience, some video ideas, and how to make your videos stand out.
Find your audience
You want your video to be seen by people interested in buying or selling a home. Platforms like Facebook, Instagram and YouTube have a lot of users.
Make your videos engaging by highlighting interesting images and teasers. Many users stop watching after a few seconds if they are not interested.
For Facebook and Instagram, design your video to play without audio. Most users do not automatically use audio on these platforms. Use Facebook’s automatic captioning feature, as research has shown that users interact more with videos with captions.
For YouTube, create longer videos with search-optimized wording. For example, many people search for informational videos with the word “beginner” in the title.
Use specific hashtags to direct people to your content. You don’t want to just tag your posts with “#real estate”. Make it more specific by including your city name. While more specific hashtags limit users, users who find your content are more likely to engage with it.
Real Estate Video Ideas
Good videos start with good ideas. These ideas can be approached from different angles and repurposed to make the most of them.
Here are some great ideas to help you create videos.
1. Intro Video: Introduce Yourself to Your Audience
2. FAQ Video: Answer Frequently Asked Real Estate Questions
3. Neighborhood Tours: Take potential customers on a tour of a neighborhood you know well
4. Home/Property Tours: Showcase a property for sale
5. Ask Me Anything (AMA) Videos: Go live on Facebook, YouTube or Instagram and answer any questions your followers have.
6. A Day in the Life: Create a video showing how much work you put in to earn your commission
7. Testimonials: Compile videos of happy customers talking about their experience with you
Tips to make your videos stand out
With the endless amount of content online, it’s very important to stand out. Follow these tips to get additional subscribers and keep them engaged.
Make a plan
Build a content calendar a month in advance with a content plan. Script content, rehearse your videos, edit them and publish them.
Get the right gear (and learn how to use it)
To make your videos really stand out, you’ll need equipment, software, and the know-how to use them. Here’s what you can consider investing in:
– Tripod (with smartphone attachment)
– Light ring
– Editing software
– Lighting kit
– DSLR camera
The costs can add up and there is a definite learning curve. If you have someone in your network with video experience, consider enlisting their help.
Show your personality
Use these videos as an opportunity to show who you are, showcase your real estate knowledge, and build trust. Be friendly and engage with them while being professional.
Show customers why your content matters with your unique information value, storytelling, perspective and humor.
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