5 best social media practices for real estate agents

Gogo Bethke

Since its inception in 2011, Gogo Bethke, a Michigan-based real estate agent in eXp Realty, has sold over 200 homes and had sales of approximately $ 75 million.

She says none of this would have been possible without the power of corporate social media accounts.

While Gogo is exceptional as the most social media influencer among Michigan real estate agents, she’s not the only one who realizes how social media has become increasingly integrated into the real estate industry. .

According to National Association of Realtors® 2021 Member Profile, COVID-19 has made real estate agents even more dependent on emerging technologies. Fifty-seven percent of NAR members say the smartphone feature they use the most frequently is social media. Even though the restrictions have been lifted, realtors continue to embrace new technology and social media, with Facebook, LinkedIn and Instagram being the most popular apps.

Here are 5 social media best practices for real estate agents:

Create a social media calendar

Gogo recommends creating a social media posting schedule. For example, on Mondays and Tuesdays, real estate agents might post a new real estate ad. Then, on Wednesdays, they could publish articles about finding homes. On Thursdays, they could post articles on the open days. And on Friday, they could post on how to price a house.

Post specific buyer and seller videos on Instagram

Every day for prospects, Gogo recommends realtors post buyer and seller specific videos on Instagram. For buyer-specific videos, ask “Do you want to know which homes will be on the market two days before they hit the market?” Mark your location and add a question box that says, “What’s your email address?” “

For seller-specific videos, ask “Do you want to know how much your house is worth?” Type your address below and someone will send you information soon. Mark your location and add a question box for people to submit their addresses.

Get reviews on Facebook, Google and Zillow

First, make sure you have created accounts on the following platforms: Facebook Business, Google My Business, and Zillow.

Whenever you close a deal, send an email asking your customer to leave you a review on these platforms.

Reach out to people every day

Join the real estate Facebook groups. Create a list of preferred suppliers to sponsor and support your friends.

“I expect my friends to use me as a real estate agent,” Gogo said. “But do I support my friends and their businesses? Do I know who is a plumber, electrician, painter, director, mover? “

Add tags and hashtags

When you add quarterly customer appreciation events on social media, identify your location and the businesses and people who attend.

“Tags and hashtags are powerful,” Gogo said. “They can help your posts reach a target audience, attract subscribers to your niche, increase engagement, and develop a more positive and recognizable brand image.”


eXp World Holdings, Inc. (Nasdaq: EXPI) is the holding company of eXp Realty, Virbela, Showcase IDX and SUCCESS Enterprises. eXp World Holdings and its global brokerage firm, eXp Realty, is one of the world’s fastest growing real estate technology companies with more than 55,000 agents in 15 countries. eXp World Holdings and its businesses offer a full suite of real estate brokerage and technology solutions, including its innovative residential and commercial brokerage model, professional services, collaborative tools and personal development.



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