Real estate agents – Talktalk China http://talktalkchina.com/ Thu, 23 Jun 2022 11:42:00 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://talktalkchina.com/wp-content/uploads/2021/10/icon-2-120x120.png Real estate agents – Talktalk China http://talktalkchina.com/ 32 32 The benefits of B2B conversions for real estate agents https://talktalkchina.com/the-benefits-of-b2b-conversions-for-real-estate-agents/ Thu, 23 Jun 2022 11:42:00 +0000 https://talktalkchina.com/the-benefits-of-b2b-conversions-for-real-estate-agents/ Over the past decade the way we market and sell properties has changed. The days of cold calling and door-to-door sales are pretty much over, and most consumers are using online resources to research properties long before they contact agents. Now, a growing percentage of real estate transactions are made through business-to-business referrals or what […]]]>

Over the past decade the way we market and sell properties has changed. The days of cold calling and door-to-door sales are pretty much over, and most consumers are using online resources to research properties long before they contact agents. Now, a growing percentage of real estate transactions are made through business-to-business referrals or what would be considered B2B conversions.

So how can you build and operate a referral business network as a real estate agent? You can do this by creating a marketing strategy that will drive traffic and conversions to potential business partners. Before we get into the benefits of doing so, let’s take a moment to define what B2B marketing means for real estate agents.

1. What is a B2B real estate conversion?

B2B is an acronym that describes any type of transaction between two businesses. Residential real estate has always been a B2C business, where real estate agents work directly with individuals who buy, sell and rent properties. Over the past 10 years, more and more real estate agents are entering into agreements with people referred by other companies. Below is a list of potential B2B conversions for real estate agents:

  • A mortgage lender referring a pre-approved borrower to a local agent
  • A property manager or landlord referring buyers or tenants to a trusted agent
  • A relocation service provider referring buyers to local real estate agents
  • A real estate agent representing a local home builder
  • A local agent broker representing a foreclosure bank

These are all great lead generation channels for real estate agents. B2B conversion in real estate is specifically the process of converting website traffic from these referral sources into actual referral partners.

2. How to convert more B2B customers as a real estate agent

You may be wondering how to build a network of real estate B2B referral partners. B2B marketing is a different animal from B2C. To be successful in driving more real estate B2B conversions, you must first understand your target audience.

Understand your target audience

If you want to effectively target a B2B audience, you need to understand how they differ from your traditional B2C audience. For one thing, B2B customers tend to have different issues than B2C customers. Understanding these pain points helps you craft your marketing message to provide a solution to their problem. B2B customers tend to have longer sales cycles and may have multiple decision makers. Additionally, B2B customers tend to use different channels than B2C customers. For example, you’ll likely have better luck marketing B2B with LinkedIn than with Instagram.

Identify your unique selling proposition

Once you understand your B2B audience, you can identify what unique selling proposition will resonate with them. What aspects of your business are unique differentiators from what else is out there in your market? These may include higher commissions for referrals, greater availability, or a unique approach to customer relations. Be sure to leverage these selling propositions in your marketing materials.

Build a strong online presence

Once you’ve identified the channels your potential B2B partners are using, it’s time to establish a strong online presence there. This means creating content that resonates with potential B2B customers and posting it to the places they frequently visit online. This can be done through organic posts on LinkedIn or through paid targeted content ads through social media.

Feed your leads

Typically, when a B2B customer converts on your website, it’s just the first interaction in a longer sales process. Once you get the lead, you need to use different methods to nurture those leads until they convert into a valuable referral partner. This may mean creating outreach campaigns via email, phone calls and text messages, or remarketing ads.

3. The benefits of B2B conversions for real estate agents

By creating a channel to convert valuable B2B leads, you’ll begin to build a powerful network of industry partners who can send you a steady stream of real estate leads. By focusing on how you can effectively convert these web traffic leads into a referral partner, you:

Generate more leads

Unlike B2C real estate marketing, a prospect will typically only contact you when they need to move. B2B leads have the potential to send a steady stream of leads from a single conversion. This makes B2C leads much more valuable than the standard B2C lead of an individual buying a home. Additionally, by focusing on how you can improve your conversion percentage, you will see a commensurate increase in the number of B2B leads generated.

Increased productivity

Ask any agent broker what keeps them up at night, and many will say it provides their agents with a steady stream of leads to keep them busy. Nothing is more demoralizing to an agent than a lack of potential business in their pipeline. By focusing on converting more B2B real estate leads, agents will benefit from a recurring stream of high-quality leads that will increase sales and agent productivity.

Better customer relationships

When you convert a B2B lead into an agency partner, you are building long-term, mutually beneficial relationships. Unlike B2C customers who come and go, your referral network gives you the opportunity to build strong industry connections that can pay dividends far beyond lead generation. This is why B2B lead generation is such a powerful tool for modern real estate agencies.

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15 cities with the most female real estate agents https://talktalkchina.com/15-cities-with-the-most-female-real-estate-agents/ Thu, 16 Jun 2022 07:20:52 +0000 https://talktalkchina.com/15-cities-with-the-most-female-real-estate-agents/ ESB Professional / Shutterstock.com Editor’s note: This story was originally published on Construction Coverage. The profession of residential real estate salesman is dominated by women. According to the National Association of Realtors, women have been involved in the American real estate industry since its inception. From the late 1800s, women began to move out of […]]]>
ESB Professional / Shutterstock.com

Editor’s note: This story was originally published on Construction Coverage.

The profession of residential real estate salesman is dominated by women. According to the National Association of Realtors, women have been involved in the American real estate industry since its inception. From the late 1800s, women began to move out of administrative roles to become agents and brokers, albeit at a slow pace. Nearly a century and a half later, women make up 56% of all real estate agents according to the most recent data from the US Census Bureau.

Although women make up the majority of real estate agents, they are much more likely to work part-time than men. Among female real estate agents, 43% work part-time. Part-time male real estate agents make up a much smaller share, at just 27%. Realtors are paid on commission (not salaried) and have flexible hours, which makes the profession of real estate sales much more accommodating to part-time schedules than many other jobs.

Because the real estate profession offers high earning potential, flexible hours for families and a low barrier to entry, it attracts a large number of women who want to change careers, a second job or re-enter the workforce. after a career. Pause. Estate agents can often do much of their work from home and set their own hours, which is especially appealing to women with young children.

Top US metros with the most female real estate agents

Monkey Business Images / Shutterstock.com

In all but 10 states, women make up the majority of real estate agents. Rhode Island claims the highest share of female real estate agents, with women making up 89% of the total. At 82%, New Mexico also has a high proportion of female agents. Conversely, South Dakota and Mississippi have the lowest shares of women in real estate, at just 42.8% and 34.4%, respectively.

To find the metropolitan areas with the highest number of female real estate agents, Construction Coverage researchers analyzed data from the US Census Bureau, US Bureau of Labor Statistics and Zillow. The researchers ranked metros based on the percentage of real estate agents who are women. The researchers calculated the median annual earnings of real estate agents, the concentration of real estate agents relative to the national share, and the median house price. Only large metros with populations of one million or more were included in the analysis.

15. Portland-Vancouver-Hillsboro, OR-WA

pikappa51 / Shutterstock.com
  • Percentage of real estate agents who are women: 60.7%
  • Median earnings of real estate agents: $46,910
  • Concentration of real estate agents (compared to the average): +22%
  • Median house price: $558,513

14. Milwaukee-Waukesha-West Allis, WI

Milwaukee Homes
Henryk Sadura / Shutterstock.com
  • Percentage of real estate agents who are women: 61.3%
  • Median earnings of real estate agents: $39,710
  • Concentration of real estate agents (compared to the average): -2%
  • Median house price: $257,144

13. San Antonio-New Braunfels, TX

House in San Antonio, Texas
Natalia Silyanov / Shutterstock.com
  • Percentage of real estate agents who are women: 62.4%
  • Median earnings of real estate agents: $36,750
  • Concentration of real estate agents (compared to the average): +13%
  • Median house price: $315,208

12. Richmond, Virginia

Richmond Virginia Homes
Noel V. Baebler / Shutterstock.com
  • Percentage of real estate agents who are women: 62.6%
  • Median earnings of real estate agents: $59,770
  • Concentration of real estate agents (compared to the average): +56%
  • Median house price: $313,876

11. Cincinnati, OH-KY-IN

RobDun / Shutterstock.com
  • Percentage of real estate agents who are women: 63.1%
  • Median earnings of real estate agents: $38,340
  • Concentration of real estate agents (compared to the average): -ten%
  • Median house price: $246,825

10. Tucson, AZ

House in Tucson Arizona
Lindasj22 / Shutterstock.com
  • Percentage of real estate agents who are women: 63.2%
  • Median earnings of real estate agents: $34,850
  • Concentration of real estate agents (compared to the average): +13%
  • Median house price: $321,613

9. Raleigh, North Carolina

Houses in Raleigh, North Carolina
zimmytws / Shutterstock.com
  • Percentage of real estate agents who are women: 63.7%
  • Median earnings of real estate agents: $38,530
  • Concentration of real estate agents (compared to the average): -13%
  • Median house price: $420,228

8. Las Vegas-Henderson-Paradise, NV

Neighborhood of Las Vegas with desert hills beyond.
Christopher Boswell / Shutterstock.com
  • Percentage of real estate agents who are women: 65.3%
  • Median earnings of real estate agents: $46,640
  • Concentration of real estate agents (compared to the average): -seven%
  • Median house price: $416,647

7. Providence-Warwick, RI-MA

House in Providence, Rhode Island
Laura Stone / Shutterstock.com
  • Percentage of real estate agents who are women: 65.4%
  • Median earnings of real estate agents: $48,050
  • Concentration of real estate agents (compared to the average): -39%
  • Median house price: $426,226

6. New Orleans-Metairie, LA

Houses in New Orleans, Louisiana
Ellie-Rose Cousins ​​/ Shutterstock.com
  • Percentage of real estate agents who are women: 67.5%
  • Median earnings of real estate agents: $38,250
  • Concentration of real estate agents (compared to the average): Medium
  • Median house price: $258,775

5. Oklahoma City, OK

Shane Wilson Link / Shutterstock.com
  • Percentage of real estate agents who are women: 69.3%
  • Median earnings of real estate agents: $38,350
  • Concentration of real estate agents (compared to the average): +71%
  • Median house price: $204,073

4.Columbus, Ohio

Historic homes in Columbus, Ohio
Karen and Scott Wightwick / Shutterstock.com
  • Percentage of real estate agents who are women: 69.7%
  • Median earnings of real estate agents: $36,910
  • Concentration of real estate agents (compared to the average): +44%
  • Median house price: $279,883

3. Louisville/Jefferson County, KY-IN

houses louisville kentucky
EQRoy / Shutterstock.com
  • Percentage of real estate agents who are women: 69.8%
  • Median earnings of real estate agents: $44,960
  • Concentration of real estate agents (compared to the average): -42%
  • Median house price: $230,178

2. Greenville-Anderson-Mauldin, SC

Greenville, South Carolina
Sean Pavone / Shutterstock.com
  • Percentage of real estate agents who are women: 70.5%
  • Median earnings of real estate agents: $38,270
  • Concentration of real estate agents (compared to the average): +80%
  • Median house price: $277,257

1. Rochester, New York

House in Rochester, New York
Hank Shiffman / Shutterstock.com
  • Percentage of real estate agents who are women: 81.5%
  • Median earnings of real estate agents: $64,800
  • Concentration of real estate agents (compared to the average): -72%
  • Median house price: $203,384

Detailed results and methodology

A real estate agent displays a for sale sign in front of a brick house under construction
Sean Locke Photography / Shutterstock.com

To find the metropolitan areas with the highest number of female real estate agents, Construction Coverage researchers analyzed data from the U.S. Census Bureau’s 2020 American Community Survey public-use microdata sample (ACS PUMS), the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS), and the most recent Zillow Home Value Index (ZHVI), a measure of typical home value.

Using ACS PUMS data, the researchers ranked metros based on the percentage of female real estate agents. In the event of a tie, the metro with the highest number of female real estate agents was ranked higher. The researchers calculated the median annual earnings of real estate agents and the concentration of real estate agents relative to the national share using OEWS data. The median home price was calculated from Zillow’s ZHVI. Census Bureau data includes both real estate agents and brokers, while BLS data only includes real estate agents. Only large metros with populations of one million or more were included in the analysis.

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click on links in our stories.

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Realtors landed $3.9 billion in PPP loans: report https://talktalkchina.com/realtors-landed-3-9-billion-in-ppp-loans-report/ Tue, 07 Jun 2022 07:00:00 +0000 https://talktalkchina.com/realtors-landed-3-9-billion-in-ppp-loans-report/ Realtors landed $3.9 billion in loans from pandemic relief loans, a boost made softer by the recent hot streak in the housing market. Entities in the industry have secured more than 300,000 loans in total through the Paycheck Protection Program, NBC News reported. The outlet compiled the numbers by looking at real estate entities employing […]]]>

Realtors landed $3.9 billion in loans from pandemic relief loans, a boost made softer by the recent hot streak in the housing market.

Entities in the industry have secured more than 300,000 loans in total through the Paycheck Protection Program, NBC News reported. The outlet compiled the numbers by looking at real estate entities employing only one person through data from the Pandemic Response Accountability Committee, which publicly oversees relief spending.

These real estate businesses received an average of $13,000 in relief loans. Hundreds, however, received more than $90,000 each.

In terms of forgiveness, real estate agents behaved similarly to other American industries. About $3.1 billion in funds were canceled, 83% of loans and 84% of the total dollar amount. For the entire $789 billion program, 80% of the loans and 84% of the total dollar amount have been cancelled.

As sectors like hospitality and retail have buckled under the pressure of the pandemic, residential real estate has rapidly exploded. After an uncertain first few weeks full of screenings and canceled contracts, prices – and therefore commissions – soared.

Sales were up 53% from April 2020 to year-end and 40% since the start of 2020, NBC News reported. Total commissions nationwide were $76.2 billion in 2019, $85.9 billion in 2020, and $98.8 billion in 2021.

Read more

See also

The PPP aimed for loans to be canceled if certain rules were met, such as spending 60% of the loans on payroll or spending a certain amount on qualifying expenses. That way it worked more like a grant program and even though the real estate agents didn’t end up needing the help, they were eligible for it.

Erin Stackley, a senior political representative for the NAR, defended PPP loans and agent surrender, telling NBC News that “that’s what the SBA and Congress intended to do.”

Some agents, however, seemed to disagree with the optics of being forgiven on these loans and collecting commissions. Many declined to comment at length on their loans to NBC News. An agent who commented that she was repaying her loan.

“It ended up being a crazy year because I’m in Austin and I didn’t feel right asking for forgiveness,” Phyllis Patek told NBC News.

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Nathan Strager Named Top 1% of Realtors in the Las Vegas Valley https://talktalkchina.com/nathan-strager-named-top-1-of-realtors-in-the-las-vegas-valley/ Mon, 06 Jun 2022 21:02:12 +0000 https://talktalkchina.com/nathan-strager-named-top-1-of-realtors-in-the-las-vegas-valley/ Get Nevada Business News & PR delivered daily straight to your inbox. June 6, 2022 By LaGuardia Pr leave a comment (Las Vegas) Nathan Strager, Realtor at Luxury Estates International, has been awarded Top 1% Realtor accreditation by Chicago Title for his sales volume in the Las Vegas Valley. Chicago Title awarded Nathan Strager a […]]]>

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(Las Vegas) Nathan Strager, Realtor at Luxury Estates International, has been awarded Top 1% Realtor accreditation by Chicago Title for his sales volume in the Las Vegas Valley. Chicago Title awarded Nathan Strager a Certificate of Achievement and Excellence for over $5 million in sales in the first quarter of the year alone.

Strager has sold over $120,000,000 worth of real estate to date, with his biggest sale at $11,000,000.

Nathan Strager has been a local Las Vegas real estate expert for 18 years. He has helped hundreds of families buy and sell their homes. Nathan caters to the residential, commercial, multi-family, investment and real estate sectors, focusing on the best interests of its clients through Luxury Estates International.

Strager was also awarded Top 5% Las Vegas agent accreditation by Homelight, for outstanding sales volume and customer service.

Homelight is the essential technology platform used by hundreds of thousands of buyers and sellers to partner with the best real estate agents and win at any stage of the real estate journey, whether it’s finding a leading agent, to obtain a competitive mortgage or to ensure punctuality. easy closure.

For more information on Nathan Strager, please visit www.NathanStrager.com or call (702) 301-1091

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Estate agents secured $3.9bn in Covid relief PPP loans. The housing market boomed, but few repaid the loans. https://talktalkchina.com/estate-agents-secured-3-9bn-in-covid-relief-ppp-loans-the-housing-market-boomed-but-few-repaid-the-loans/ Sat, 04 Jun 2022 08:30:28 +0000 https://talktalkchina.com/estate-agents-secured-3-9bn-in-covid-relief-ppp-loans-the-housing-market-boomed-but-few-repaid-the-loans/ As Covid battered the US economy, Gary Goldberg seems to have done well. In 2020, the first year of the pandemic, the Santa Barbara, California real estate agent sold more than $27 million in luxury homes, down slightly from the $31 million he had closed the previous year, according to data from Zillow. In 2021, […]]]>

As Covid battered the US economy, Gary Goldberg seems to have done well.

In 2020, the first year of the pandemic, the Santa Barbara, California real estate agent sold more than $27 million in luxury homes, down slightly from the $31 million he had closed the previous year, according to data from Zillow. In 2021, he sold $82 million worth of real estate.

He also applied for and received two loans totaling $95,832 through the federal government’s Covid relief paycheck protection program, according to public records. In his applications, he listed an employee.

He applied for the first loan on April 15, 2020, and the second on January 30, 2021. Federal records show he also applied for and received forgiveness for both loans by November 2021, meaning he had met certain criteria and did not have to repay them.

In the United States, the average gross commission for real estate sales is 2.5% of the sale price, and the agent typically receives 85% of that, according to Real Trends Consulting, a company that tracks home sales and commissions. . According to this formula, Goldberg would have gained six figures in 2020 and seven figures in 2021.

Goldberg declined to comment for this article.

There is no indication that Goldberg did anything illegal and he is certainly not alone. As real estate sales — and commissions — increased during the pandemic, individual agents also received a helping hand from taxpayers.

The federal government has authorized more than 300,000 loans to real estate entities claiming only one employee, totaling up to $3.9 billion in Paycheck Protection Program (PPP) loans backed by US Small Business Administration, according to data from the government’s Pandemic Response Accountability Committee (PRAC). ), which oversees pandemic relief spending.

On average, these real estate firms got $13,000, but 146 entities got more than $90,000 each, according to PRAC data, which is all public.

PPP loans were made to real estate agents in booming markets – $3.6 million to real estate entities in Beverly Hills, $4.3 million to entities in El Paso, Texas, and 14, $9 million in 1,107 loans to real estate entities in Charlotte, North Carolina.

All loans were granted on the understanding that they would be canceled if the recipient met certain criteria, such as spending 60% of the loan on payroll and the rest on eligible expenses. So far, $3.1 billion of those home loans have been canceled, and the government has dramatically accelerated its cancellation over the past eight months. For the remaining $800 million in loans, the borrowers haven’t sought forgiveness, they’ve been denied, or the SBA and the lenders who made the loans haven’t made it yet.

The SBA says it has denied forgiveness of about 12,200 loans and about 4,200 borrowers have appealed the denials.

SBA loan forgiveness

The $789 billion Paycheck Protection Program was intended to save American jobs and shore up businesses during the pandemic. Today, 80% of all PPP loans – 9.9 million of them – and 84% of the total dollar amount have been canceled by the SBA, according to the PRAC.

For real estate entities, the discount percentage is almost the same, at 83% of all loans and 84% of the dollar amount, according to the PRAC website.

A senior SBA official told NBC News that the multiple pieces of legislation passed by both Democrats and Republicans and signed by President Donald Trump were ‘extremely liberal’ and ‘extremely generous’ in terms of undoing loans.

PPP loans were issued by private lenders and backed by the SBA. If a borrower wants loan forgiveness, they request forgiveness from their lender or the SBA and submit forms and documents.

In most cases, the lender makes a recommendation to the SBA regarding forgiveness or denial. In some cases, an eligible borrower can apply to the SBA for a “direct discount” and the SBA then sends the application to the lender for approval.

In addition to denying 12,200 loans for forgiveness, the SBA also withdrew 215,000 loans selected for manual review, according to a senior SBA official.

In a statement, SBA spokesperson Han Nguyen said:[U]Under the previous administration, Congress mandated in the CARES Act that PPP loans were to be forgiven as long as the funds were used as intended.

“Since day one, the Biden-Harris administration has worked to mitigate the inappropriate use of funds and ensure the proper stewardship of taxpayers’ money – and will continue to do so – to the extent permitted by the law.”

Real estate boomed while other industries suffered

Erin Stackley, senior policy representative for business issues at the National Association of Realtors, says when the pandemic hit, real estate agents faced uncertainty. Sellers canceled open houses, “because people obviously didn’t want people walking around their homes.” She said estate agents face multiple costs on top of payroll, including office rent, fuel for their cars and staff.

Stackley defended those who requested PPP loan forgiveness, saying that if they received loans in good faith and followed the program’s rules “then that’s what the SBA and Congress intended to do.”

But as industries like restaurants and tourism have suffered during the pandemic, residential real estate has boomed.

Steve Murray, a partner at Real Trends Consulting, said when the pandemic hit realtors, they panicked over canceled open houses. But he said as of early May 2020, it was clear from data from open houses nationwide that people were looking at homes again and “something was about to happen.”

Home sales jumped 53% from April 2020 to January 1, 2021, and home prices are now 40% higher than they were in January 2020.

“I’ve been in this business since the 1970s and I’ve never seen this kind of sales explosion,” Murray said.

Commissions also skyrocketed. Murray says that before the pandemic, total residential commissions nationwide in 2019 were $76.2 billion. But in 2020, during the pandemic, they jumped to $85.9 billion. In 2021, commissions increased further, reaching a record high of $98.8 billion.

Rising home prices have been blamed on pent-up demand and low mortgage rates, providing real estate agents with the opportunity to excel in hot markets.

NBC News reached out to real estate agents who had a successful sales year in 2020 and secured PPP loans over $90,000 that were later fully or partially canceled by the federal government.

Tina Guerrieri, who sells homes in suburban Philadelphia, sold more than $25 million worth of real estate in 2020, according to Zillow, and she also secured a $100,000 PPP loan. Her loan was canceled in 2021 and she no longer has to repay the money, according to public records.

NBC News asked Guerrieri why she needed the $100,000. She told a reporter she didn’t want to share what she was using the money for or how it was approved, saying, “So many people know me, I wouldn’t want all those details shared.”

Real estate agent Jenna Jacques sold $25 million worth of real estate in Scottsdale, Arizona in 2020, according to data from Zillow. She also received three loans totaling $141,664 which were all canceled by the federal government. Jacques did not respond to multiple requests for comment.

New Jersey commercial realtor Shane Wierks secured two PPP loans for $151,833, according to federal records, and repaid $103,000 to the federal government. Public records show $48,918 was forgiven. He said based on his conversations with other real estate agents that it was “pretty much what everyone got.”

A real estate agent who received the money told NBC News she had come to believe asking for a loan of taxpayers’ money to be forgiven after a successful year might be inappropriate.

Phyllis Patek, an Austin, Texas real estate agent who sold more than $10 million in real estate in 2020, secured an $83,300 loan.

Records show $36,000 of the loan was forgiven, but Patek said it was going to repay it all because it did so well selling in the Austin hot market in 2020.

“I’m almost done paying. It ended up being a crazy year because I’m in Austin and I didn’t feel right asking for forgiveness.

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Estate agents are reinventing ‘love letters’ to sellers as housing competition remains fierce https://talktalkchina.com/estate-agents-are-reinventing-love-letters-to-sellers-as-housing-competition-remains-fierce/ Sat, 04 Jun 2022 07:00:00 +0000 https://talktalkchina.com/estate-agents-are-reinventing-love-letters-to-sellers-as-housing-competition-remains-fierce/ In today’s hot housing market, buyers are doing everything they can to be competitive. Forgoing contingencies, bidding well above the asking price and, in some cases, even bidding on a property without seeing it, all become de rigueur. But what about the humble love letter? Surely, telling a seller why you like the house and […]]]>

In today’s hot housing market, buyers are doing everything they can to be competitive. Forgoing contingencies, bidding well above the asking price and, in some cases, even bidding on a property without seeing it, all become de rigueur.

But what about the humble love letter? Surely, telling a seller why you like the house and want to own it can only increase your chances.

Not so fast, says the National Association of Realtors, which advises against them. According to the organization, the ratings can cause sellers to violate the Fair Housing Act and can actually jeopardize a deal.

This does not mean, however, that there are no alternatives. At a recent National Association of Minority Mortgage Bankers of America (NAMMBA) event, two Chicago real estate agents shared that they were experimenting with a new format that focuses more on the professional side of the transaction than on the characteristics of the buyer. They said the tactic could be the start of a new chapter for real estate love letters.

Traditional buyer love letters might seem like a nice personal touch to help your offer stand out, but real estate professionals warn they can inadvertently trick a seller into considering information they’re not. supposed to take into account when evaluating competing offers.

“If you send something like, ‘When we saw the house, I was imagining my kids playing in the backyard,'” said Eve Benton, designated chief broker for Exit Strategy Realty in Chicago, “you’re running risk that they say you selected this buyer based on family status, which is a protected class.

READ MORE: Homebuyers, don’t count on sellers to read the letters you write

The Fair Housing Act prohibits discrimination against potential home buyers on the basis of race, color, religion, sex (including sexual orientation and gender identity), disability, family status and national origin.

Personalized love letters tend to include buyer information that falls into at least one of the protected categories, which can leave not only the seller’s agent but also the sellers themselves on the hook for potential violations.

With traditional love letters on the table in many cases, Benton said she wanted to find a way to help her clients’ offerings stand out without bending the law. So she tried composing a new kind of note that instead focuses on the team she works with.

Nicole Wheatly, a community development consultant and Benton’s colleague at Exit Strategy Realty, tried the same tactic.

“I needed to sell the team to my client,” Wheatly said. “I focus on the mortgage broker we work with, their years of experience, efficiency, communication skills, etc. etc. I also talk about the attorney and how that attorney will help us secure let it be fair, legal process.”

Benton added that she would include any information about the strength of her buyer’s finances.

“I’m now working with a buyer who not only has pre-approval, but is approved,” Benton said. “They could close, if the seller is ready, within two weeks.”

Benton and Wheatly said this new love letter format doesn’t seem to be widespread yet, but they’ve had positive responses so far and said it could benefit everyone if they become more popular.

It also helps sellers feel more confident the deal will go through, Wheatly said: “I think we’ve been extremely successful in selling our team and making them feel like they’ll be good to work with. ”

Love letters aren’t the only strategy buyers can or should use to compete in today’s housing market. The first step for most is to find an agent who understands the neighborhood where you want to buy and can help you through a process that will inevitably involve multiple offers and some disappointment along the way.

» READ MORE: Skipping home inspections in a competitive market is tempting — and risky

It’s also a good idea to control your budget early, be prepared to be flexible with your property wishlist, and do your research on the area where you shop. You won’t just want to make sure it’s a good lifestyle; you’ll also want to know a bit about other successful deals so you can tailor your offer to market trends.

You can also work to improve your credit score and grow your down payment if you’re not quite ready to start bidding.

It can be risky for buyers to tell sellers too much about themselves in a love letter, as they may come up against the limits of fair housing. Instead, Benton and Wheatly said, agents can use these letters to promote the strength of the professionals behind the offer. Buyers can also prepare for intense market competition by doing their market research and improving their financial profile, which can help make their offer more attractive and streamline the path to closing.

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Realtors Now Have New Building Options Amid Historic Inventory Shortages; Compass leads the way with Welcome Homes relationship https://talktalkchina.com/realtors-now-have-new-building-options-amid-historic-inventory-shortages-compass-leads-the-way-with-welcome-homes-relationship/ Thu, 02 Jun 2022 13:00:00 +0000 https://talktalkchina.com/realtors-now-have-new-building-options-amid-historic-inventory-shortages-compass-leads-the-way-with-welcome-homes-relationship/ Relationship will allow Compass agents in the tri-state area to offer Welcome Home services to their clients With massive data and a technology edge, Welcome Homes verifies property and issues guarantees an all-inclusive new build price within 48 hours NEW YORK, June 2, 2022 /PRNewswire/ — Reception housesWorld’s Leading Tech New Home Builder Launches Preferred […]]]>
  • Relationship will allow Compass agents in the tri-state area to offer Welcome Home services to their clients
  • With massive data and a technology edge, Welcome Homes verifies property and issues guarantees an all-inclusive new build price within 48 hours

NEW YORK, June 2, 2022 /PRNewswire/ — Reception housesWorld’s Leading Tech New Home Builder Launches Preferred Agent Program with Fortune 500 Company and Largest Independent Residential Real Estate Agency United States, Compass, Inc., (NYSE: COMP) in the tri-state area. The relationship between Compass and Welcome Homes will enable Compass agents to offer Welcome Home services to their clients.

“The way people buy and sell real estate has changed more in the past two years than at any other time in recent history. The brokerages that innovate the fastest will be able to bring the most of value to their agents and, therefore, to their customers,” said Gordon Golub, Regional Vice President at Compass. “Our relationship with Welcome Homes is a great example of adding value in the midst of this great evolution we are experiencing as a business and industry. There couldn’t be a better time to form this relationship due to the shortage of existing inventory in today’s world market.”

With the number of “for sale” signs has fallen by 9.5% across the country since last year, stock-outs are a priority for all single-family agents. Unlike most real estate tech games, Welcome Homes wants to empower agents, not circumvent them. “Knowledge of local markets is key to helping consumers decide where to live,” said Alec Hartmann, CEO and co-founder of Welcome Homes. “By partnering with Compass, we can dramatically improve the quality of life for thousands of families by selling them a new home. This is the product agents have been waiting for and can feel good about selling. Not only because that there is a lucrative commission structure with Welcome, but because they will literally build communities with us.”

The Welcome Homes Preferred Agent Program is essentially real estate’s “loyalty” program – incentivizing agents through a tiered commission structure that increases based on the number of homes sold through the platform. There are structured and regional bonuses, as well as a full back-office suite to support agents in the field.

As part of the program, Welcome Homes will provide:

  • Commercial training on their platform and support for agents
  • Co-branded advertisements
  • Preferred Agent Program Compensation
  • Live chat, text and phone support for back office agents

“We view this relationship with Compass through our Preferred Agent Program as surprisingly and mutually beneficial. It builds relationships with thousands of experienced local sales professionals and helps them overcome massive inventory shortage issues by building the homes their buyers want and need,” said Benji BufordVP of Sales for Welcome Homes.

The announcement of the Compass relationship follows the success Welcome Homes has had in the tri-state area, with plans to expand to the East Coast in the coming months, and nationwide over the next 24 months to provide agents across the country with more inventory and options for their customers.

To apply for the Preferred Agent Program, please visit https://welcomehomes.com/for-agents.

About Welcome Homes

Welcome Homes is the world’s first technology-enabled new home builder, creating a more seamless and price-transparent home buying process. We remove unnecessary steps to make building your client’s dream home quick, easy, and guaranteed. We completely streamline the entire process, from land selection to customization to financing and construction. Our models are available in the Tri-State area, including Westchester County, New York State, Greenwich, Connecticut, and Bergen and Morris Counties, NJ. Welcome Homes expands to other parts of the United States. For more information or to sell your own Welcome Home, visit www.welcomehomes.com.

Contact information:
Code word for Welcome Homes
[email protected]

SOURCE Foster homes

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Estate agents now armed w https://talktalkchina.com/estate-agents-now-armed-w/ Thu, 02 Jun 2022 07:00:00 +0000 https://talktalkchina.com/estate-agents-now-armed-w/ Relationship will allow Compass agents in the tri-state area to offer Welcome Home services to their clients With massive data and a technology edge, Welcome Homes verifies property and issues guarantees an all-inclusive new build price within 48 hours NEW YORK, June 2, 2022 /PRNewswire/ — Reception housesWorld’s Leading Tech New Home Builder Launches Preferred […]]]>
  • Relationship will allow Compass agents in the tri-state area to offer Welcome Home services to their clients
  • With massive data and a technology edge, Welcome Homes verifies property and issues guarantees an all-inclusive new build price within 48 hours

NEW YORK, June 2, 2022 /PRNewswire/ — Reception housesWorld’s Leading Tech New Home Builder Launches Preferred Agent Program with Fortune 500 Company and Largest Independent Residential Real Estate Agency United States, Compass, Inc., (NYSE: COMP) in the tri-state area. The relationship between Compass and Welcome Homes will enable Compass agents to offer Welcome Home services to their clients.

“The way people buy and sell real estate has changed more in the past two years than at any other time in recent history. The brokerages that innovate the fastest will be able to bring the most of value to their agents and, therefore, to their customers,” said Gordon Golub, Regional Vice President at Compass. “Our relationship with Welcome Homes is a great example of adding value in the midst of this great evolution we are experiencing as a business and industry. There couldn’t be a better time to form this relationship due to the shortage of existing inventory in today’s world market.”

With the number of “for sale” signs has fallen by 9.5% across the country since last year, stock-outs are a priority for all single-family agents. Unlike most real estate tech games, Welcome Homes wants to empower agents, not circumvent them. “Knowledge of local markets is key to helping consumers decide where to live,” said Alec Hartmann, CEO and co-founder of Welcome Homes. “By partnering with Compass, we can dramatically improve the quality of life for thousands of families by selling them a new home. This is the product agents have been waiting for and can feel good about selling. Not only because that there is a lucrative commission structure with Welcome, but because they will literally build communities with us.”

The Welcome Homes Preferred Agent Program is essentially real estate’s “loyalty” program – incentivizing agents through a tiered commission structure that increases based on the number of homes sold through the platform. There are structured and regional bonuses, as well as a full back-office suite to support agents in the field.

As part of the program, Welcome Homes will provide:

  • Commercial training on their platform and support for agents
  • Co-branded advertisements
  • Preferred Agent Program Compensation
  • Live chat, text and phone support for back office agents

“We view this relationship with Compass through our Preferred Agent Program as surprisingly and mutually beneficial. It builds relationships with thousands of experienced local sales professionals and helps them overcome massive inventory shortage issues by building the homes their buyers want and need,” said Benji BufordVP of Sales for Welcome Homes.

The announcement of the Compass relationship follows the success Welcome Homes has had in the tri-state area, with plans to expand to the East Coast in the coming months, and nationwide over the next 24 months to provide agents across the country with more inventory and options for their customers.

To apply for the Preferred Agent Program, please visit https://welcomehomes.com/for-agents.

About Welcome Homes

Welcome Homes is the world’s leading technology-enhanced new home builder, creating a more seamless and price-transparent home buying process. We remove unnecessary steps to make building your client’s dream home quick, easy, and guaranteed. We completely streamline the entire process, from land selection to customization to financing and construction. Our models are available in the Tri-State area, including Westchester County, New York State, Greenwich, Connecticut, and Bergen and Morris Counties, NJ. Welcome Homes expands to other parts of the United States. For more information or to sell your own Welcome Home, visit www.welcomehomes.com.

Contact information:
Code word for Welcome Homes
[email protected]

favicon.png?sn=NY76618&sd=2022-06-02 View original content to download multimedia: https://www.prnewswire.com/news-releases/real-estate-agents-now-armed-with-new-construction-options-amidst-historic-inventory-shortages-compass -leads-the-way-with-welcome-homes-relation-301559999.html

SOURCE Foster homes

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What Realtors Need to Know About Roaring Twenties Homes https://talktalkchina.com/what-realtors-need-to-know-about-roaring-twenties-homes/ Tue, 31 May 2022 07:00:00 +0000 https://talktalkchina.com/what-realtors-need-to-know-about-roaring-twenties-homes/ Housing styles drastically departed from traditional styles with the introduction of Art Deco design, and a new era in home architecture emerged. Gerard Splendore explains what you need to know about houses from this period. Looking for more advice? Check out Inman’s new Agent Essentials. American housing styles have changed and continue to change across […]]]>

Housing styles drastically departed from traditional styles with the introduction of Art Deco design, and a new era in home architecture emerged. Gerard Splendore explains what you need to know about houses from this period.

Looking for more advice? Check out Inman’s new Agent Essentials.

American housing styles have changed and continue to change across the country and as homeowner tastes and lifestyles have evolved. As the country has undergone industrial and economic changes, both good and not so good, housing styles have adapted out of necessity.

In this new series, I’ll walk you through the predominant housing styles of the past 12 decades, starting in 1900. A basic understanding of each architectural style that defines a decade will position you as a knowledgeable agent with your clients and facilitate finding a home with your buyers easier for everyone.

From the perspective of over 100 years old, talking about “the modern era” might sound comical, but that’s how the 1920s are known. Housing Styles radically moved away from traditional styles, and with the introduction of the Art Deco style of design from France, a new era in home architecture emerged.

Art Deco was first seen primarily in commercial buildings in New York, such as the Chrysler Building. In 1922, the Chicago Tribune headquarters was another example of the large-scale Art Deco style.

Glamor and sophistication are the sentiments most associated with Art Deco. Interiors are characterized by geometric lines, bright colors and bold mirrors. Metals, especially chrome and aluminum, were present on the interior and exterior of homes in the 1920s, as opposed to wood and brick. The Gothic Revival buildings, with the pointed Gothic arch, were characterized by decorative finials, interior and exterior designs, and scallop shells in the masonry and woodwork.

The so-called “Roaring Twenties”, a period of rebellious thought and the avant-garde movement in art and design, reinforced the introduction of Art Deco. New technologies in materials, plumbing and heating have been incorporated into the Art Deco-style house.

The eclectic, not pure, design incorporated modern and classic design elements, deliberately breaking with traditions that existed before World War I. The Beaux-Arts aspects of Art Deco incorporated the French and Italian neoclassical styles.

Art Deco can be described as a pastiche of styles in its desire to avoid direct historical references. It is one of the most influential decorative styles of the first half of the 20th century. Functionalism and sleek architectural forms to radical extremes are part of the Art Deco vocabulary.

Coinciding with Art Deco, introduced by Walter Gropius to Germany around 1919, is the Bauhaus movement. The purity of form and the reality of nature are other facets of the Art Deco style.

While the Art Deco style of the 1920s combined several aesthetic, what does the 1920s house look like? Servants and multiple generations living in one house became less and less common. Streamlined, easy-to-maintain interiors became a priority, and modern kitchens with new, streamlined appliances, including washing machines, were in evidence.

Houses now had telephones, and “corners” to house a telephone, some with built-in seats, were features in new houses. Often located between bedrooms and the bathroom, phone nooks were niches in the wall with a box under the small shelf to hold the phone.

Early home phones were too small to hold the ringer and other electronic parts, so these parts were housed in a separate box, which was screwed to the back of the lower compartment. A cord connected the two parts of the telephone and the shelf conveniently held the telephone directory and a pencil and paper for messages. A telephone nook is a sure sign of a 1920s home.

Garages were rarely seen in Art Deco homes, despite cars beginning to become available. Owners who owned cars parked on the street near their homes.

Realtors who can identify the historic elements of homes from different time periods can easily discuss with their clients why the homes are configured or designed the way they are. If historic styles are important to buyers, the real estate agent who can discuss them has an advantage. If buyers are looking for more contemporary or up-to-date homes with modern amenities, the knowledgeable realtor need only look at the age of the home to determine if it will work for their buyer.

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Here are the 10 best real estate agents in Phoenix https://talktalkchina.com/here-are-the-10-best-real-estate-agents-in-phoenix/ Fri, 27 May 2022 20:09:45 +0000 https://talktalkchina.com/here-are-the-10-best-real-estate-agents-in-phoenix/ The inaugural “Best People” awards today announced the top 10 real estate agents in Phoenix. Social Catfish, an award-winning people search and verification service, launched the national program to recognize local professionals who are the best at what they do and who make their community a better place. READ ALSO: Here are Arizona’s top 10 […]]]>

The inaugural “Best People” awards today announced the top 10 real estate agents in Phoenix.

Social Catfish, an award-winning people search and verification service, launched the national program to recognize local professionals who are the best at what they do and who make their community a better place.


READ ALSO: Here are Arizona’s top 10 ranking lists for 2022


With so much uncertainty about what to believe online, the program aims to help people find world-class professionals in their field whom they can trust.

Social Catfish used its proprietary technology to analyze all publicly available data and manually curated the list based on factors such as customer satisfaction, reviews, ratings, professional achievements, philanthropic activities and other variables. specific to each industry.

“Best People” will recognize many professions in cities across the country throughout the year, including top doctors, dentists, chefs, accountants, web designers and real estate agents, to name a few.

ten Best Realtors in Phoenix

1. Wendy Walker, The RE Agency

2. Brian North, North & Co

3. John Fagundes, AZ Immobilier

4. Jill Ostendorp, Western US Realtor

5. Rachel Richards, Rhouse Realty

6. Liz McDermott, HomeSmart

7. Bruno Arapovic, HomeSmart

8. Roberta Candelaria, Phoenix Urban Spaces

9. Nicholas Yale, Brokers Hub Realty

10. Steve Trang, Stunning Estate Homes

Wendy Walker was in the top 1% of Coldwell Bankers agents, both local and international, making her the #1 agent. She was recognized as Phoenix’s top real estate agent for several years.

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