Why social media is so important for real estate agents

Nashville, TN, June 04, 2022 — (PR.com) — Realtors inherently have an online presence by being with an agency and publicly listed. They are going to show up on search engines whether they like it or not. It is up to the agent to shape and mold this online presence so that it truly reflects their personality, business manners and success.

Facebook and Instagram receive more traffic on a daily basis than a simple real estate website can hope to bring. Even the most modern, proactively updated website will often be lower in a search than even a moderately used Facebook. Indeed, Facebook has 1.93 billion daily users, so the traffic is already there. It just has to be directed.

Directing traffic to your page relies on algorithms. On Facebook, the more engagement you receive, the better your page is. The most likes, comments, shares, followers, button clicks, etc. is quantified on the page so you can see your progress. So what does this have to do with your online presence?

There are 5.4 billion Google searches every day and the algorithm is different from Facebook. The more traffic a web URL receives, the higher that site appears in a search. By using Facebook and Instagram correctly, you can almost ensure that it ranks high in the search for your individual business.

“With 77% of real estate agents using social media for their business, the competition is real. Agents who use a professional team to run their page are ahead of the competition.” (Brittney Adams, Head of Creative Team at RE Marketing Corp).

As reported by “Canadian Real Estate News“, RE Marketing Corp is leveling the playing field to help agents make their social media work for them to create new connections and new clients.

“A new effort to help agents, brokers…who make up the core of the local real estate industry. We want to deliver on our promise to each of you, that when you consider using a third-party ad technology company, you know that the solutions they offer are some of the best tools in their class to help you grow your business through Facebook and Instagram marketing.” (Facebook)

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